For brands buying paid social
Build a workflow that converts for you.
Meta already picks the right ad for every single impression. Then the click lands — and every visitor sees the same page, because until now somebody had to build each one by hand. Build the workflow instead. It produces the pages, matched to the ads that earned the click, live on your Shopify store before the festive rush.
Everything you need to build one is open. 52 patterns, 13 prompts, the briefs, the rubric. No form, no gate.
Open the handbook and build itStart reading now. You don't have to talk to anyone first.
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The missing half
You'd never run two ads. So why run one page?
Your team runs dozens of creatives. Hundreds, in a good month. You kill the losers in a day and scale the winners by Friday. Nobody would accept running two ads all quarter and calling it a test.
Then every one of those clicks lands on the same page. The hook that earned the click, the angle that did the work, the promise that got made — none of it survives the transition. The page was written once, for nobody in particular.
It stayed that way for two reasons worth naming. Every landing page A/B test had to wait for statistical significance — two variants, three weeks, one answer. And every page had to be built by a person, which caps you at however many pages your team can hand-build before the season starts.
Both constraints are what a workflow removes.
Why a workflow
A person makes a page. A workflow makes the portfolio.
An agency ships a batch and invoices. A workflow is still producing at 2am on the day of the sale, when the winning angle changes and you need six more pages against it.
Every page it produces teaches it what your customers respond to. A project starts from zero each time; a workflow starts from everything it has already made.
It's yours after the season, running against your store, with nobody to re-brief and no rate card between you and the next page.
This is the actual difference between buying creative and building capacity. The festive constraint isn't taste — it's throughput, and throughput is what a workflow is for.
How it runs
Build it once. Run it all season.
On ShopOS. The handbook has the patterns, the prompt chain and the briefs — everything the workflow needs to know about what a converting page actually does.
It produces on-brand page variants against your real catalogue, each one matched to the ad that sends the traffic, instead of one page for everyone.
Live on Shopify for the festive calendar you've already committed to — not a quarter after it, when the budget is spent.
What you get
Open first. Supported when you need it.
52 patterns filed by the job they do, 13 chained prompts, two brief templates, the teardown protocol and the scoring rubric. Public repo, takes pull requests.
So the workflow you build keeps running past the day you built it, against your own store and your own traffic.
If you want it in production for the sale season, someone from our team gets scoped onto your store — so it becomes infrastructure, not a pilot.
- Judge it on your own traffic against a live holdout — not on a case study from somebody else's store.
- Keep whatever you build, whatever you decide afterwards.
- Nothing here is behind a form. Read the whole thing before you decide it's worth a conversation.
The practical details
Questions you're about to ask.
Do we have to rebuild our store?
No. These are campaign landing pages that sit alongside your existing Shopify store and take paid traffic. Your theme, catalogue and checkout stay exactly as they are.
Do we need engineers to build the workflow?
No. The handbook is written for whoever currently briefs the creative — the prompt chain and brief templates are the build. If you want it wired deeper into your stack, that's what the forward-deployed engineer is for.
Does everything have to be built on ShopOS?
No. Build variants on ShopOS workflow, or bring pages your team already made with whatever tools you use. The matching works either way.
How do we know it's working?
Measured against a live holdout on your own traffic, so the number comes from your store rather than a benchmark. The rubric in the handbook is the same one we'd use.
Who is this for?
Brands on Shopify with a festive calendar already committed and media budget already allocated — where the constraint is creative supply and page throughput rather than strategy.
Start here
The whole thing is open. Go build one.
No call, no demo, no qualification step. The handbook is the same one our team works from — patterns, prompts, briefs, and the rubric you'd be judged against.
- Read the swipe file for the track you're in
- Run the teardown protocol on one competitor page
- Fill the brief, then build the workflow against it
Want it in production for the season instead? Talk to the ShopOS team — replace this with your contact link before the page goes live.